Ray-ban is probably the best-selling and popular brand of spectacles in the world. Since its appearance in 1937, the brand has been holding leading positions at the worldwide market up to the present day. So, what’s the secret about its overwhelming popularity?
Initially this brand was creates by Bausch&Lomb especially for the U.S. Air Force pilots. Exactly then the legendary Aviator sunglasses saw the world, turning Ray- Ban into a world-famous brand. In 1937, the company began selling its sunglasses to the general public, while the wider lineup of Ray-ban Aviators was developed several years later.
Ray-ban is also closely associated with celebrities and Hollywood. The brand was featured in such box-office movies as Cobra and Top Gun, as well as many others. Since its first appearance in the cinemas, Ray-ban Wayfarer has become the brand’s trademark and top-selling model.
The mind-blowing success of Ray-ban can be explained by the company’s incredible flexibility and ability to unerringly predict new tendencies. Thus, with the booming popularity of winter sports in the 1970s, Ray-ban developed two new models of sunglasses,Vagabond и Stateside. During the era of Yuppies in the 1980s, the company launches an unisex model called Wings, and in 1986 Clubmaster model was released.
Today, the brand features three categories: classic sunglasses, which have become a legend of the market, modern sunglasses and innovative spectacles.
Permanent technological improvements, development of innovative models and re-release of the older, popular models helps Ray-ban hold leading positions on the global glasses market.
However, the tremendous popularity of the brand led to the spread of copycats. When looking for Ray-ban glasses, you should be aware of imitations. At www.voguespex.co.uk you can buy original Ray-ban sunglasses for a very affordable price.